Headlines
Reach, Time, Trustworthiness Propel TV To Top Of Media Heap, Finds TVB Survey
A survey of 4,000 Americans reveals the biggest strengths of linear broadcasting
Priorities For Beasley In 2024: Boosting Digital And Local Direct Business.
Responding to market trends, Beasley Media Group is prioritizing the growth of digital business and working aggressively to develop local direct new business. The company experienced a shift between local direct and local agency, in which local direct as a percentage of total local increased 7% during the fourth quarter.
Mergers & Acquisitions
Neuhoff Sells Its Lafayette, Ind., Radio Stations
Neuhoff Communications Inc. has agreed to sell its Lafayette, Ind. stations to the company founded by the late Ed Christian.
Television
Paramount Global lays off 800 employees after record Super Bowl ratings
Paramount Global announced Tuesday it is laying off about 800 employees, or roughly 3% of its workforce, according to a person familiar with the matter.
Radio
Prepping for 2024’s Top 4 Advertising Categories
What categories will be strong for this year? Some of the top categories we expect to be strong in 2024 include Recruitment, Travel, Healthcare, and Auto Repair. Are you ready to show advertisers the value of partnering with your station(s) to help them grow their business?
January's Retail Uptrends Bring Good News For Radio Advertisers
In a positive signal for future retail ad growth, clothing, grocery, and health/personal care stores, along with online businesses are coming off strong January sales.
Silent AM Set For Rebirth Under New Owner
It is licensed as a 1kw Class C AM radio station serving one of North Carolina’s largest cities, but has been dark since July 31 of last year, when the tower site was lost.
Media
MLB Lawyer: Without Baseball, ‘There’s No Diamond Sports
While a Houston bankruptcy court approved a plan to move forward through the 2024 season, MLB seizes the upper hand regarding the Bally Sports RSNs’ longer-term future
