Headlines
State of Media Sales 2026: Street-Level Insights and Trends
Discover what 540+ media sales professionals revealed about 2026 revenue growth, AI, and emerging opportunities across TV, radio, digital & print. Watch this free webinar from AdMall and BIA.
Marketers Enter 2026 With Bigger Budgets, Higher ROI Demands.
Marketers are heading into 2026 with larger budgets, renewed optimism and a sharpened focus on measurable performance, according to new research from the B2B research firm Clutch.
FCC
FCC Advances Spectrum Auction: What's Next for Broadcast?
Broadcasters must act fast to protect their interests and secure reliable distribution pathways, free from the uncertainties of satellite
Television
Arkansas TV, formerly Arkansas PBS, plans to disaffiliate from federal agency after funding cuts
The governing board of the educational television network formerly known as Arkansas PBS voted Thursday to separate the agency, rebranded as Arkansas TV, from the national network.
Radio
Programmatic Audio to Capture $1.2B as Advertiser Access Grows
New forecasts point to accelerating programmatic automation and advertiser access across audio in 2025 and beyond, as the $36 billion US programmatic market expands and major tech platforms position themselves as partners to traditional radio and its digital offerings.
CTV/OTT
Collaboration, Not Blame, Will Define CTV’s Future
Transparency has long been a rallying cry in digital media, often cited but rarely achieved. In the expanding world of CTV, this demand has intensified.
Digital
Podcasting Grows Up: Older Listeners Drive Dramatic Shift In Audience Age.
The latest Edison data shows daily podcast usage has surged most among adults 35–64, with especially strong gains in the 45–54 and 55–64 brackets.
Verticals
2026 Political Ad Spending Climbs To $934M, Driven Largely by Issue Groups.
Political advertising for the 2026 election cycle has reached roughly $934 million across broadcast, cable, radio, digital, satellite and connected TV platforms, according to newly compiled spending data from AdImpact.