Headlines
BIA Advisory Services Forecasts U.S. Local Ad Spend in 2025 to Reach $171 Billion; Sees Increases in 2024 Local Political Ad Revenues by $560 Million
“With macroeconomic conditions impacting 2024 local advertising spending, it has been slower than anticipated, and we’ve adjusted this year’s forecast,” said Nicole Ovadia, VP of Forecasting & Analysis, BIA Advisory Services.
BIA
BIA Forecasts: 2025 U.S. Local Ad Spend To Hit $171B; 2024 Local Political Ad Rev Estimate Rises By $560M
BIA Advisory Services’ latest U.S. Local Advertising Forecast delivers initial expectations for 2025 and updates spending estimates for 2024.
Mergers & Acquisitions
Station Trading Roundup: 2 Deals, $100,000
The purchase of W29FB-D Windsor, Vt., by Milachi Media tops the latest list of TV station transactions submitted to the FCC for its approval, according to BIA Advisory Services.
Television
TV News Are Benefitting From A Summer Of Political Surprises
Every four years cable news networks and the news divisions of broadcast can count on a ratings boost with debates, conventions and other late breaking campaign news leading up to Election Day. In the past, political ratings have been strong enough to impact viewing to the mighty NFL games.
Radio
AM/FM Radio Leads the Way for Ad-Supported Audio in the Car
AM and FM radio accounts for 86% of ad-supported audio listening — by far the most consumed audio medium behind the wheel — according to a new data analysis from Cumulus Media and its affiliated radio network Westwood One.
Digital
What’s next for Google after federal judge's monopolization ruling?
A federal judge has ruled that Google monopolized search and the ad dollars it generates through illegal commercial deals. So, what’s the next step?
FCC
FCC Allows 100% Ownership of US Radio Station by Canadian Owner – Once Again Demonstrating Openness to Foreign Investment in the US Broadcast Industry
The FCC last week issued a Declaratory Ruling approving the acquisition by a company owned by a Canadian citizen of 100% of the ownership interest in a company that owns an AM radio stations in Seattle.
Verticals
Political Ad Spend: Dems Far Ahead of GOP Overall. Radio Spending More Balanced.
The latest figures from AdImpact show Democrats spending nearly twice as much as Republicans on political ads year-to-date, bulking up on digital, broadcast, and connected TV, while there’s less of a difference between the party spend at radio and cable.