Headlines
The Future Of Television Is Broadcast & Streaming: Here’s Why
The television continues to evolve, the NBA’s new media rights agreement is indicative of the future direction of the medium.
FCC Adopts New Alert Code for Missing and Endangered Persons
The new code for wireless phone, TV, and radio alerts could help raise public awareness of the thousands of missing indigenous persons
BIA
BIA: Local Ad Revenue to Hit $171B in 2025
With 52% of overall spend, digital local ads in 2025 will surpass traditional advertising for the first time
Mergers & Acquisitions
Deal Digest: Salem Sells In Little Rock.
Encouragement Media Group has filed a $1.55 million deal to buy contemporary Christian “93.9 The Fish” KKSP from Salem Media Group.
Radio
Radio Is Leaving Political Dollars on the Digital Table
Nearly $11 billion will be spent on local advertising for over-the-air radio in 2024, according to an updated yearly forecast by BIA Advisory Services.
Targeting Is Resizing Audiences, But iHeart’s Pittman Sees A Return To Mass Reach.
Marketers have long landed on radio’s doorstep when wanting to boost sales, whether it is the ads running right before Black Friday or the political consultants pouring dollars into radio just before voting begins.
FCC
NAB Presses FCC on Simulcast Rule Flip-Flop
The National Association of Broadcasters is asking for real proof that radio broadcasters consolidated their operations to cut costs after the FCC eliminated the FM duplication rule.
Media
Curtis LeGeyt Talks Journey from Law to Leading NAB With Chachi
Benztown has released another two episodes of Chachi Loves Everybody featuring NAB CEO Curtis LeGeyt and syndicated radio host Johnjay Van Es.