Headlines
Samba TV Study: Surging Streaming And Dynamic Advertising Opportunities, While Linear Continues Decline
Samba TV, a provider of omniscreen advertising and analytics, today released its latest State of Viewership Report for the first half of 2024. The report analyzes approximately 45 billion hours of linear and streaming television consumption and uncovers significant trends and opportunities shaping the television and advertising landscapes.
Across Party Lines, Radio Is The Most-Trusted Reach Medium
With concerns about misinformation in mass media at all-time highs, boosted by a close and contentious election cycle, a new Katz Media Group study is showcasing AM/FM as a uniquely unifying medium when it comes to trust, bridging political divides.
BIA
Core, Non-Political Local Media Ad Spend Estimated To Rise 5.5% In 2025
U.S. non-political, core local advertising spend is projected to rise 5.5% to $171 billion in 2025, according to BIA Advisory Services.
Television
Television Ads to Capture Highest Portion of Political Messages
It’s normal for political advertising spend to grow steadily over time, but this election season is different.
Radio
FM Programming Nonduplication Rule Goes Back into Effect – A Win for the Music Industry While the NAB Objects
Last week, as we noted in our monthly look ahead at the regulatory dates of importance to broadcasters in August, the reinstatement of the rule prohibiting the duplication of programming on FM stations went into effect.
Note To Radio: You Can't Beat Free
As media proliferate all across the landscape, more and more platforms and brands are sputtering, watching their business models underperforming. Revenue shortages are impacting media throughout the spectrum, triggering layoffs, tumult, and hand-wringing.
Cable TV
Cable TV business crumbles as Paramount, Warner Bros. take big losses
Paramount Global on Thursday took a $6 billion write down on its cable TV business, the day after Warner Bros. Discovery did the same for $9 billion.
Print Media
'Broadcasting+Cable', 'Multichannel News' To Cease Publication
Parent owner Future is halting print publication of its Broadcasting+Cable magazine as part of a plan to focus on sustainable initiatives within its B2B Media & Entertainment Group, the magazine reports.
Media
Under Fire From Conservatives, GARM Ad Buying Standards Being Discontinued.
The World Federation of Advertisers is shutting down the Global Alliance for Responsible Media (GARM), the group it created to help marketers avoid placing their ads alongside content they find objectionable.
CTV/OTT
RIP Chromecast: How The New Google TV Streamer Plays Into Google's Larger AI Strategy
After an impressive 11-year run and over 100 million units sold, Chromecast is making way for its successor: Google TV Streamer. More than just an OTT streaming device, the Google TV Streamer is a strategic cornerstone in Google’s new AI strategy.