Headlines
Coalition Group Seek Ways To Improve Local TV In An Evolving Landscape
Last week CIMM (Coalition for Innovative Media Measurement) and the TVB released a comprehensive study called Local TV and Video Innovation Showcase which highlighted the innovations taking place in local television and the video marketplace. Along with recommendations and opportunities going forward as the landscape, consumer adoption, audience measurement challenges and advertising opportunities continue to evolve.
Television
Broadcast TV: Still Tops for Reach and Time Spent
The leading trade association advocating for the nation’s local broadcast television industry has released a new study investigating multimedia usage and effectiveness.
Nexstar Renews, Widens Its DigiNet Deal With Sinclair
Four digital multicast broadcast networks owned and distributed by Sinclair Inc. will be seen on a group of television stations held and operated by the nation’s No. 1 owner of TV properties, thanks to a freshly signed agreement announced today.
Radio
Copyright Royalty Board Announces SoundExchange Audits of Broadcast Companies Streaming Their Signals – How Do These Audits Work?
The Copyright Royalty Board this week published notice in the Federal Register that SoundExchange is auditing two broadcast companies who are streaming their signals online to assess compliance with the statutory music licenses provided by Sections 112 and 114 of the Copyright Act for the public performance of sound recordings and ephemeral copies made in the digital transmission process by commercial webcasters.
Research: When It Comes To Building Financial Services Brands, Audio Has The Edge.
An analysis of several years’ worth of research and case studies shows that financial services brands are better served by audio media, even as most of their ad budgets go to TV.
FCC
FCC Activates Disaster Reporting In Kentucky, No Radio Stations Dark
The deadly flooding that has hit Kentucky has led the Federal Communications Commission to activate its Disaster Information Reporting System (DIRS) in ten counties.
Competitors
Hearst CEO Says 2025 Will Be Tough Year for Magazines and TV
Steve Swartz says that Hearst had $13 billion in revenue in 2024 thanks to political advertising, but adds that a tough ad market and cord-cutting is "significantly impacting" A+E Networks. Hearst is also seeing "significant productivity gains" with generative AI software.
Hearst TV Won't Face Class-Action Over Video Privacy
Siding with Hearst Television, a federal judge in Massachusetts has ruled that the company will not face a class-action privacy lawsuit for allegedly sharing app users' video-viewing information with Google and Braze for ad purposes.