Headlines
Live, Linear TV Viewing Continues To See Declines, While AVOD Shows Modest Gains
Heading into upfront season, live, linear TV continues to suffer with viewership declines -- down between 14% and 20% per month, according to MoffettNathanson Research.
The Death of TV Advertising: A Brief History and Future Expectations
The “death of TV” advertising has been a topic that arises with some regularity for many decades. In my experience, most of the time when these arguments were made, those anticipating that decline was imminent were making aggressive assumptions about one driver or another, or were focusing on the wrong metrics, or they were not accounting for the manner in which advertisers (logically) manage their budgets.
Mergers & Acquisitions
Station Trading Roundup: 1 Deal, $4,000,000
The purchase of KFLA-LD Los Angeles AND KILA-LD Cherry Valley, Calif., by Bridge News tops the latest list of TV station transactions submitted to the FCC for its approval, according to BIA Advisory Services.
John Fredericks’ AM Stable Expands
His radio stations are comprised of AM properties in the Richmond and Norfolk markets of Virginia; and in Chester, Pa., which covers both Wilmington, Del., and Philadelphia.
Bustos Media Has New Tucson Flagship
Bustos Media is adding an AM signal and its FM translator to its Tucson portfolio. The company filed an application with the FCC to acquire Classic Hits station The Drive (KDRI) from Tucson Radio, LLC.
Windy City Translator Trading Hands
It has a Construction Permit for a facility at 96.7 MHz with 99 watts of power from a skyscraper on Randolph in downtown Chicago, giving it a highly directional signal stretching from the Loop north to Evanston.
Television
Meet The New :30 – Visual Messages, Displayed During Station Programming.
Quu, the tech company that enables radio stations to display messages and images on vehicle dashboards, has launched a new product that embeds visual advertising directly into programming in an unobtrusive way.
Saga’s Chris Forgy: ‘We Are Entering A New Era, We Have To Stretch And Change.’
After decades of practically ignoring the internet, Saga Communications is embracing a newfound digital fervor. While the early adopter advantage is well documented, could there also be a reward for holding back?
Comscore Expands Quicker Pulse Viewing Data To 210 Markets
Comscore said that it has expanded its “Pulse” measurement service–which provides local viewership data within 48 hours–to all 210 U.S. markets.
Media
Looking at the Some of the Policy Issues for Media and Music Companies From the Expanding Use of Artificial Intelligence
Artificial intelligence has been the buzzword of the last few months. Since the public release of ChatGPT, seemingly every tech company has either
Research Will Break Your Heart
Like any other art, interpreting research takes time, along with experiencing varied situations. You see enough of these, and the pieces usually fall into shape. And the research stops breaking your heart. You can begin to predict certain outcomes. And when you're surprised, you learn to stop taking it personally.
