If you are a sales manager or market manager, maybe you hope for a miracle cure in these headlines every Monday. The advice that makes us all millionaires and has our salespeople fired up and ready to win every single day. Of course, in real life there’s no glitter from the sales gods, no Magic 8 Ball, no silver bullet. The best leaders know the truth. It’s what military generals have known for centuries – nothing beats boots on the ground.
We all dread it; we’ve all heard it – “no.” Very often, the only difference between a very successful salesperson and an unsuccessful salesperson is their ability to handle rejection. The way you handle rejection is largely about selling yourself on the value you deliver.
So said CBS 60 Minutes creator, the late Don Hewitt. Broadcasters sometimes overlook the importance of audio. In television, what audiences hear is more important than what they see. Radio and podcast presenters have only sound to work with, but many leave their potential unexplored.