Headlines
Data Privacy and Compliance in Local Advertising
BIA's Leyla Chatti and Neutronian co-founder Timur Yarnall examine leading trends in Martech and address the use of AI in an environment where privacy is constantly challenging targeting abilities and impacting the effectiveness of local advertising.
March Brings A Turn In Auto Market. Will Advertising Uptick Follow?
Nissan ran nearly 34,000 national radio commercials last week, including thousands for its Rogue model as well as its electric models like the Ariya, according to Media Monitors data. The brand may be on the first wave touching radio’s shores as a storm of auto ad spending is possible to arrive during the coming months. BIA Advisory Services is joining the list of those predicting that automotive will be one of the boom categories this year.
BIA
Economic Pulse: BIA’s Monthly Quick Take for March 2023
It’s been quite a month! Banks are getting bailed out and bought out, interest rates are continuing to rise, and Princeton made it to the Sweet 16! All this uncertainty has significant impact on Advertising spending (yes, even the Tigers’ Cinderella run).
Mergers & Acquisitions
FCC Sued In Federal Court Over TEGNA ‘Pocket Veto’
In perhaps an unprecedented move, Standard General, the New York-based hedge fund led by Soohyung Kim, filed suit on Tuesday (3/28) against the FCC in a Washington, D.C., Federal Appeals Court as part of its desperate efforts to keep its TEGNA privatization effort on track.
Television
FCC
Broadcasters Beware – April Fools Day Can Trigger FCC Concerns
Every year at about this time, we worry that radio stations may be tempted to run some big April Fools’ Day stunt. But, with the country
FCC Wants A North Carolina Station To Settle Its Debts
The FCC Media Bureau is telling a North Carolina FM to pay its overdue annual regulatory fees or risk license revocation.
Sales
Bootlaces: The Real Silver Bullet Of Sales
If you are a sales manager or market manager, maybe you hope for a miracle cure in these headlines every Monday. The advice that makes us all millionaires and has our salespeople fired up and ready to win every single day. Of course, in real life there’s no glitter from the sales gods, no Magic 8 Ball, no silver bullet. The best leaders know the truth. It’s what military generals have known for centuries – nothing beats boots on the ground.
How To Handle Rejection
We all dread it; we’ve all heard it – “no.” Very often, the only difference between a very successful salesperson and an unsuccessful salesperson is their ability to handle rejection. The way you handle rejection is largely about selling yourself on the value you deliver.
"It's Your Ear More Than Your Eye"
So said CBS 60 Minutes creator, the late Don Hewitt. Broadcasters sometimes overlook the importance of audio. In television, what audiences hear is more important than what they see. Radio and podcast presenters have only sound to work with, but many leave their potential unexplored.
