Headlines
Political Ad Veteran Steve Passwaiter Rejoins BIA
BIA Advisory Services is bringing back a familiar face as it deepens its commitment to political media strategy and cross-platform advertising analytics. The firm has announced that veteran media analyst Steve Passwaiter has rejoined the company as a Senior Advisor.
Mergers & Acquisitions
Sinclair Activates 2005 Option For Siouxland Signal
Sinclair Television Group has exercised a long-standing purchase option to acquire KMEG in Sioux City, along with its associated translators in Nebraska and northern Iowa, from Waitt Broadcasting.
FCC
Starks To Depart FCC By June, Calls Role ‘Honor of a Lifetime'
FCC Commissioner Geoffrey Starks used Thursday’s open meeting to officially announce his resignation, marking the end of a nearly six-year tenure as the agency’s senior Democratic member.
Court Finds FCC Has No Authority to Require EEO Form 395-B – And Narrows Scope of the Public Interest Standard
The FCC’s 2024 decision to reinstate Form 395-B, after its use had been paused for over 20 years, was invalidated this week by a decision of the US Court of Appeals for the Fifth Circuit.
FCC Adopts New Rule to Protect Comms Sector from "Foreign Adversaries"
FCC Chairman Brendan Carr has announced that the commission has moved forward with two proposals to protect America’s national security and, in his words, “address the serious threats that foreign adversaries and other bad actors pose to our communications networks.”
Television
Wieser Is Right: CTV Is Tiny Fraction Of Ads Viewed On TV
Noted Wall Street analyst and media research guru Brian Wieser of Madison & Wall just released a bombshell report on the state of linear and streaming advertising on TV.
Radio
As Twister Ravaged KMOX Transmitter, Quick Action Kept St. Louis Informed.'
Last weekend’s EF-3 tornado that ripped through St. Louis briefly silenced the FM signal at Audacy news/talk KMOX-AM/FM (1120/104.1), but a fast response allowed the station to quickly resume the delivery of critical information.
CTV/OTT
How Context, Commerce And Creative Deliver New Opportunities For Advertisers
Kargo’s Eric Hoffert: A new era of CTV advertising is dawning, moving away from generic reach and toward campaigns that are smart, personalized and performance driven.
Media
NAB and Vendor Duke It Out Over EAS Future In FCC Filings
The NAB and vendor Digital Alert Systems are going head-to-head over broadcasters’ push to launch a formal FCC rulemaking that would allow stations to adopt software-based Emergency Alert System technology instead of physical hardware.
