Headlines
Louisiana Ad Spend, Opportunities, Focus Of BIA Presentation
BIA Advisory Services offered an analysis of the current landscape of state and local advertising spending in Louisiana in a presentation Wednesday at the Louisiana State Broadcasters Convention in New Orleans.
TV’s Generational Divide: Reimagining Local Content For A Fractured Audience
The generational divide in how Americans consume “television” and TV news has never been more pronounced — or more consequential for the future of local media.
Mergers & Acquisitions
Deal Digest: Zoellner To Pay $20 Million For Cox’s Tulsa Cluster.
Zoellner Media Group has filed a $20 million deal to buy country “K-95.5” KWEN, hot AC “Mix 96.5” KRAV, classic rock “103.3 The Eagle” KJSR, and news-talk KRMG-FM & AM (102.3/740) from Cox Media Group.
Television
For NextGen TV, Failure Is Not An Option
Sinclair’s Mark Aitken: ATSC 3.0’s capacity to broadcast to everything is neither science project nor side hustle – it’s a survival strategy.
Study: Local TV Outpaces Social Media in Breaking News Trust
In an increasingly fragmented media environment, Americans continue to place their first bets on local television when news breaks.
Radio
Audacy Study Finds Drivers Take Action After Hearing Ads
The latest wave of Audacy’s Connected Car study finds that advertisements from radio and podcast ads are catalysts for prompting real, measurable action.
Study: Podcast Ads Can Help Radio Brands Fill The Gender Gap
New data from Sounds Profitable and Magellan AI reveals that podcasting is not only a standout performer in the advertising ecosystem – it may be one of the most effective complements to AM/FM radio in a media strategy designed for reach and attention.
FCC
Carr Criticized Over Delays in Multilingual Emergency Alerts Rollout
FCC Chairman Brendan Carr is facing increased scrutiny over the agency’s delay in implementing a rule that would expand emergency alerts to more than a dozen languages.
Media
Federal court strikes down Trump's tariffs on countries around the world
A federal court has struck down President Donald Trump’s tariffs on dozens of countries, saying his effort to justify them with broad claims of national emergencies exceeded his legal authority.
Verticals
Dems roll out ads hitting Republicans on Medicaid
Democrats are preparing to launch an ad war against Republicans over President Donald Trump’s “big, beautiful bill.”