Headlines
How AM/FM Radio Can Help Brands Meet Their ROI Objectives
While media mix modeling (MMM), which associates sales over time with media, can be extremely helpful when it comes to showing AM/FM radio’s contribution to an advertiser’s return on investment, let the buyer beware, media consultant John Fix suggests in his latest guest column for Westwood One.
New Report Reveals Unique Trust Divide Within AM/FM Platforms
At a time when trust in media remains a moving target, radio continues to earn the confidence of its audience, but new findings come with quite the twist.
Television
Warner Bros. Discovery Breakup Cues Hollywood Succession Drama
Monday’s news that Warner Bros. Discovery is splitting into two companies – one consisting of studios and streaming, the other linear TV networks – has cued up Hollywood’s latest succession drama.
Texas Station Damaged by Winds Gusting Over 80MPH
KTXS in Abilene, Texas was damaged by winds gusting over 80 MPH on Sunday evening. The ABC affiliate said no one was hurt during what it initially called a tornado. It also said it’s switching over to YouTube to deliver its newscasts.
Radio
Radio Listeners are Smart Opportunities for Retailers
We are well into the 21st century, and the technology available for consumers to place in their homes is proof of that.
CTV/OTT
Tubi CEO People Want Great Storytelling They Don’t Want to Pay
Tubi CEO Anjali Sud says there’s a reason why the FAST (Free Ad-Supported TV) channel business is booming.
FCC
Young GOP Activist Touted For FCC Role
President Trump has a pair of openings to fill on the Federal Communications Commission with the departure of Republican Nathan Simington and Democrat Geoffrey Starks at the end of last week.
Media
How Mount Wilson Survived Another Scare
Engineers discuss lessons learned or applied during the Eaton Fire