Headlines
The Future of Local Advertising: Building a Single Source of Truth
In today’s fast-paced advertising world, it’s more important than ever to connect your advertising spend to actual sales growth. In this episode, Rick Ducey, Managing Director of BIA, and Senan Mele, VP of Forecasting and Data Analysis, welcome Jay Loeffler, Chief Sales Officer at Valpak. Together, they explore how data-driven planning is revolutionizing local advertising, providing a single source of intelligence that makes ad buying smarter.
Mergers & Acquisitions
Station Trading Roundup: 1 Deal, $83,000,000
The purchase of WRTV Indianapolis by Circle City Broadcasting tops the latest list of TV station transactions submitted to the FCC for its approval, according to BIA Advisory Services.
Television
Even With Regulatory Fast-Tracking, NextGen Is Racing Against the Clock
As broadcasters build the future of over-the-air TV, linear audiences are slipping away, OEMs are capturing “free TV,” and political dollars may follow. Can ATSC 3.0 scale before the market does?
Radio
WPP Study Finds Radio’s Real Power Is ‘Priming’ Consumers Before They Shop
Radio’s ability to shape consumer decisions depends less on reach alone and more on how well it’s integrated with other channels, according to a new global study from WPP Media and the University of Oxford’s Saïd Business School.
Two Las Vegas Stations Returning to Original Frequencies
Two Las Vegas stations are returning to their original homes on the dial at midnight on Thursday, November 13. As part of the change, Beasley Media Group’s Coyote Country (KCYE) will move back to 102.7 FM, and KVGS will return to 107.9 FM.
CTV/OTT
FAST channel volume grows 21 percent amid rising fragmentation
The number of free ad-supported streaming television (FAST) channels rose 21 percent in 2025, according to a new report from Gracenote, a Nielsen company.
Pay TV
'Cord-Nevers': Young-Skewing Streaming Households Stable, Social Media Rising
Younger-skewing connected TV (CTV) audiences continue to have a major effect on streaming subscriptions and usage.