Headlines
BIA Spotlights New Growth and Insights in Out-of-Home (OOH) Advertising
As advertisers seek innovative ways to connect with today’s mobile consumers, Out-of-Home (OOH) advertising is proving to be quite relevant.
Why Employees Still Matter For Local Broadcast
The difference between a company’s long-term success and failure is employee motivation.
BIA
The Future of Local Advertising: Building a Single Source of Truth
In this episode, Rick Ducey, Managing Director of BIA, and Senan Mele, VP of Forecasting and Data Analysis, welcome Jay Loeffler, Chief Sales Officer at Valpak. Together, they explore how data-driven planning is revolutionizing local advertising, providing a single source of intelligence that makes ad buying smarter.
Television
Sinclair Signals That It’s Ready To Deal
“We’re actively evaluating how best to participate to maximize value for our stakeholders,” Sinclair CEO Chris Ripley said on Q3 2025 earnings call.
A Second Chance To Get Digital TV Right
The American broadcast industry stands at a familiar crossroads at the moment - championing a transition to ATSC 3.0 (NextGen TV) with a familiar list of promises: stunning 4K Ultra HD video, immersive Dolby audio, interactive features, hyper-local emergency alerts, and transformative datacasting.
Radio
Shutdown Can’t Mute Washington’s Support for Local Radio
Even as the federal government shutdown becomes the longest in history, legislators have found common ground on protecting local radio.
CTV/OTT
Survey: Cash-Strapped Consumers Are Cutting Costs to Keep Streaming
Faced with rising inflation and worries that the economy is weakening, consumers are prioritizing their spending on popular streaming services, with a third of U.S. streamers (34%) reporting that they have cut back on other household expenses specifically to keep paying for their streaming subscriptions.
Streaming services reach 91% of U.S. households, Parks Associates reports
Streaming video continues to grow as the dominant method of home entertainment consumption in the United States, according to new data released by Parks Associates.
Digital
2025 Election Winners Dominated Podcast Guest Spots.
President Trump’s mastery of the manosphere of podcast hosts helped propel him to the White House last year. This year, Democrats swept the high-profile races on election night. Podcasting’s role may not have generated as many headlines, but an analysis by Edison Research reveals that candidates flocked to the medium again in 2025.
FCC
Three Top Broadcast Attorneys Unwrap The FCC’s Wildcard Year
Phase one of FCC Chairman Brendan Carr’s deregulatory agenda is complete.