Headlines
Disney-YouTube TV Battle Highlights Huge Changes In Media Business
Disney and YouTube TV’s carriage negotiation battle resulted in Disney pulling the ABC broadcast network and Disney networks, such as ESPN and Disney Channel, from YouTube TV subscribers.
Television
Paramount CEO David Ellison Looks To The Future While The Present Is Flat
2026 will be about growth and investment for the newly merged company. Whether Warner Bros. Discovery will be a part of that remains to be seen.
LG’s Keith Norman On How Local TV Can Still Matter In An Audience-First World
“As a viewer, it’s content first,” said Keith Norman, VP of Political Sales at LG Ad Solutions. “As an advertiser, it’s an audience-first world now. Call letters just don’t carry the weight they once did.”
Radio
Study Shows AM/FM Radio, Digital Audio Outperform ROI Average for All Media
A just-released analysis from WPP Media shows that both AM/FM radio and digital audio deliver a return on ad spend significantly higher than the average of 11 advertising media, with digital audio ranking third and AM/FM fourth in ROI among those media.
iHeart Leans Into Tech And Local Sales To Power Radio’s Next Growth Cycle
iHeartMedia executives said Monday their radio business is stabilizing and showing early signs of a return to growth, with several initiatives underway to make broadcast as easy to buy as digital.
CTV/OTT
‘TV’ may evolve but time spent with video keeps growing
While the emergence of social video and YouTube in the living room has challenged the notion of what is “television,” the basic act of consuming video keeps expanding.
Out of Home
OOH as a creative powerhouse: Making real-world impact
DOOH isn’t just a media channel; it’s a creative powerhouse. By blending the scale of traditional OOH with the precision of digital, it gives teams the tools to build campaigns that both capture attention and deliver results.