Headlines
Hispanic Consumers Are Listening — Here’s Why Advertisers Should Too
From the music in our headphones to the some of the food and flavors we can’t live without, Hispanic culture is influencing America.
CPB’s Demise Has Potential Impact On Commercial TV
If you think the congressional vote to rescind $1.1 billion in funding for the Corporation for Public Broadcasting doesn’t affect commercial television, think again.
Mergers & Acquisitions
Nexstar DEI philosophy could complicate TEGNA deal at FCC
A Nexstar Media Group executive’s comments about the broadcaster’s philosophy on diversity, equity and inclusiveness (DEI) initiatives has the potential to de-rail the company’s $6 billion proposed merger with peer broadcaster TEGNA.
Radio
Tunkel: Court Ruling Could End Nielsen Nationwide Radio Ratings
Calling it “commercially unworkable,” The Nielsen Company has briefly paused the preliminary injunction granted to Cumulus Media, warning it will “suffer significant irreparable harm” and may be forced to retire its Nationwide radio ratings product if the ruling stands.
Radio Coverage Of NCAA March Madness Is A Slam Dunk For Advertisers
It won’t be long until NCAA college basketball shifts into high gear during its annual “March Madness” postseason. Advertiser alert: several new research studies again show the power of radio’s coverage vs. TV.
CTV/OTT
How Live Sports On CTV Is Reshaping Opportunity For Local Advertisers
Live sports has always been one of the most powerful and culturally unifying forces in media. What’s changed is where those moments are happening — and who can now access them.
Print Media
How CU Independent student news website got taken over by AI slop
Google the CU Independent, the student news outlet that covers the University of Colorado Boulder, and the first result — cuindependent.com — is a copycat website churning out what appears to be AI slop with headlines like “Why does my itchy scalp itch a day after washing?”
Tech
Ampersand Unveils TrueStream Political, A Premium Streaming Solution For Deterministic Voter Reach
Ampersand, an audience-first TV advertising sales and technology company, has launched TrueStream Political, a purpose-built political streaming solution designed to modernize how campaigns engage verified voters across screens.