Headlines
BIA Lowers Forecast for Local Advertising to $161.7 Billion
Local advertising is expected to total $161.7 billion in 2023, according to BIA Advisory Services, which lowered its earlier estimate from $165.7 billion.
Top TV Station Groups in 2022
Once again Nexstar Broadcasting is the Top TV station group by total revenue in 2022.
Radio
Radio's Adjusted Forecast? Stormy, With One Exception
As the first half of 2023 winds down, radio is hoping for a better Q3 and beyond, but will that happen?
Digital
TikTok Plans To Launch Its First Online Retail Store In The U.S. In July
TikTok will use the online retail store to feature its own line of Chinese products, according to a report by Semafor. The new store will be fully run by the social giant, which plans to purchase its own inventory and leading logistics and customer service.
Google Business Profile Boosts Local Rankings
A 2023 study on Google Business Profile (GBP) local rankings finds that profiles with multiple categories perform better than those with one category.
How Do Advertisers Decide Where To Place Podcast Ads? Survey Points To Quality Of Shows.
Seven in ten advertisers and ad agencies surveyed by Sounds Profitable say they plan to increase their podcast ad spending this year, even though budgets are under more scrutiny.
FCC
FCC Chair ‘Exploring Options’ on New Streaming Regulations in Response to Congress
Agency pushed on extending good-faith rules to FCC, making ISPs pay into Universal Service Fund
Media
Hollywood Actors Union Eyes Extending Contract Talks As Deadline Looms
EXCLUSIVE: With 54 hours to go before SAG-AFTRA’s current contract with the studios expires, both sides are considering extending negotiations until next week or slightly later.
Tech
Search Under Fire: Publishers Eye Coalition To Address Generative AI
Search engines are once again under fire from some of the top news publishers. The New York Times, News Corp, and IAC are among the companies that are discussing the formation of a coalition to address how generative artificial intelligence (GAI) will impact advertising, websites, search, content, and more.
Programmatic ads pose new brand risks amid the generative AI boom
There’s an old ad-tech adage that bad actors follow the flow of ad dollars, but will the same soon be true for generative AI?
Kroger won’t be the last company to bring its retail media network in-house.
Kroger brings retail media in-house: The grocer ended a yearslong partnership with Microsoft in a move that won’t be the last of its kind.
Verticals
Travel Was Fastest Growing Category Among 2022’s Top 200 Advertisers.
For a second consecutive year, the travel category posted the largest year-over-year growth in ad spend among the top 200 advertisers of 2022, according to Ad Age.
Economic headwinds are blowing banks’ focus to deposits, lending, and cybersecurity
US banks and credit unions are prioritizing deposit growth into 2024. They’re also looking for revenue generation as their bottom lines are squeezed.