Headlines
Think Radio is Dead? Better Convince 93% of America.
The 2025 Nielsen Global Annual Marketing Report makes this gap almost impossible to explain with a straight face: radio ranks last in perceived effectiveness among all major media vehicles, but simultaneously delivers some of the highest ROI of any medium globally.
Mergers & Acquisitions
Paramount Asks FCC to Approve Middle East Investors in Warners Deal
The company says that the Ellisons and RedBird will control the voting stock, but that "indirect foreign ownership of equity interests in Paramount will be approximately 49.5 percent."
Television
From Fandom To FAST Channels: Multiplatform Strategies Redefining TV's Community Power
Leaders from Fremantle, NBCUniversal Local and E.W. Scripps showed how leaning into communities of interest across a range of platforms is generating loyal audiences and ROI in a panel at TVNewsCheck’s Programming Everywhere conference at the NAB Show last week.
FCC eyes new ways to squeeze the TV networks
Carr’s team is reviewing possible ways the FCC can intervene to help local TV station owners — including, he said, a presumption intended to ensure that local broadcasters can preempt network programs without risking the loss of their affiliate agreements.
Radio
For Radio, Simple Audio Creative Drives More Sales
Keeping radio ads simple is not a creative philosophy; it is a revenue strategy, according to new research synthesized by Cumulus Media/Westwood One’s Audio Active Group to show exactly what drives the best results for brands when it comes to audio advertising.
John Morgan Reframes Radio's Legacy as a Feature, Not a Flaw
John Morgan isn’t done making the case for radio, and his latest arguments may be his sharpest yet. The Florida Association of Broadcasters’ video series featuring the Morgan & Morgan founder has drawn attention and acclaim from sellers and executives nationwide.
CTV/OTT
As FAST Proliferates, Channel Providers Seek A More Level Playing Field
Programmers want better measurement standardization, monetization and discovery across the major FAST platforms, leaders from Roku, Cox Media Group, PBS and Creator TV told an audience at TVNewsCheck’s Programing Everywhere conference at the NAB Show last week.
FAST is now a conversion tool for broadcasters
The rapid expansion of free ad-supported streaming television has produced hundreds of channels competing for viewer attention. But for many broadcasters and content owners, FAST is not the destination – it’s now the on-ramp.