Headlines
Unlocking the power of local TV: How precision and reach drive results
In June, Locality emerged from the union of streaming pioneer Gamut and local-broadcast leader CoxReps as a new distinct brand, helping TV advertisers connect with highly-engaged local audiences on a large scale across premium streaming and broadcast content.
Broadcasters Applaud Move To Mobile Diary But Have Some Reservations
Programmers and researchers are giving Nielsen’s plans to modernize its ratings collection instrument in diary markets a thumbs-up but say how the ratings giant executes on those plans will determine its success or failure. Reaching listeners where they are is likely to increase participation by younger demos and capture more listening, they say.
FCC
This Week in Regulation for Broadcasters: July 31 to August 4, 2023
Here are some of the regulatory developments of significance to broadcasters from the past week, with links to where you can go to find more information as to how these actions may affect your operations.
Television
Radio
How Audio Takes Consumers Down the Funnel to Purchase
Audacy challenges an assumption held by many ad buyers
How Radio Stations Embraced the Barbie Movie
When pop culture phenomenons like this strike, it's an opportunity for radio stations to shine. We are often at our best when we can react to something that has so thoroughly permeated the popular zeitgeist. So what did all y'all do?
Digital
X Delays Creator Ad Revenue Share, Cites Unexpected Demand
A week after announcing a global rollout of its much-vaunted “Ads Revenue Sharing” program for creators, the company formerly known as Twitter has announced a delay in payments.
X commandeers '@music' handle from user with half a million followers
Elon Musk-led X Corp. has commandeered ”@music” from a long-time user, software developer Jeremy Vaught.
Verticals
Pet Owners Still Look To Traditional Ad Channels
New research reveals that traditional advertising drives more more pet product and brand discovery than any other channel.
Automotive TV Spending Down 3.8% In July
Automakers spent an estimated $90.2 million on national TV in July, down 3.8% compared to $93.7 million in July 2022.