Today's local media news: Advertisers Urged To Leverage Radio Growth Amid Nielsen PPM Changes; Growing Pressure On Marketers To Prove ROI
Today's local media news: Less Cash, More Swaps-How Radio’s Next Ownership Era May Play Out; Radio Pumps Up Marketing Effectiveness
Today's local media news: M&A Momentum Cools As Radio Deal Volume Dips
Today's local media news: Paramount CEO David Ellison Ducks WBD Merger Rumors; Study-U.S. Latinos Hit New Population, Labor Force Records
Today's local media news: The Coming Signal Culling - Is Broadcast TV Next After Radio’s 2025 Decline?; TVB Names New CEO to Succeed Steve Lanzano
Today's local media news: FCC’s Newest NEXTGEN TV Plan Erases Firm ATSC 1.0 End Date; TV’s Ad Reach Consolidates, As Spend And Ad Minutes Grow
Today's local media news: The Surprising Reason There Are So Few Beat Reporters In Local TV Newsrooms
Today's local media news: Content Monetization Drives Broadcasters’ Move to OTT; Want Younger Local TV Viewers? Build Parallel Pipelines
Today's local media news: BIA Offers New Intel For M&A-Ready Local TV Market; Nielsen Unveils Redesigned Weekly TV Ranking Reports
Today's local media news: 68% of Americans Reject Government Pressure on Broadcasters; Broadcast TV’s Existential Crisis Is (Now) Unavoidable
